ROI is a term that’s frequently used online. It’s used to get you to buy courses, invest in consulting services and do whatever it takes to make your business better.
There’s a good reason for this. Return on investment is such an important aspect of your business that it turns most business owners into attentive listeners.
Marketing companies know this. But they often use this to maximize their own ROI, not yours. It’s a great strategy that they use, but it’s not very beneficial to you.
The advice is almost always outdated and not backed by data or expertise.