When you started your business, you had a vision of how things should look like. You thought about the success and happy customers.

You focused on the big picture probably. Because you knew that’s where your core strength lies.

Business owners always build great things when they focus on what they do best. Businesses that fail rarely fail because of lack of effort.

There’s almost always lots and lots of effort involved in any business. The problem that creates hard times for most businesses is how this effort is allocated. Where are your focus and mental energy directed?

No more menial tasks

There’s a very romantic idea being pushed out there. The business owner working on something small. Fixing something that someone else typically
fixes.

Dedicating the time to work on something that is clearly not profitable.

This romantic idea must be viewed as what it truly is. A sacrifice. When a business owner works on menial tasks, this suggests that there’s nothing more important to work on. Is that really the case?

There’s always something important to work on. As a business owner, there are unlimited possibilities for putting in effort.

What you’ll learn in this ultimate guide

I’m sure you agree that it’s not good to invest your time in menial tasks. But we have another case to make in this paper.

The case we want to make is that your staff shouldn’t be wasting their time on menial tasks either. Their routines shape their everyday work.

Your staff performance is directly tied into their satisfaction. Will your customer service reps provide better service when they’re not under stress, or when they’re stressed out due to constant menial tasks that can be automated away?

Business automation is at the crux of fixing your business operations. Finally, it’s at the heart of making your customer more satisfied.