In this paper we tackle the most underrated entrepreneurial skill. Business decision making. The common misunderstanding of how business works comes from our culture.
In all of our most popular content, the hero somehow feels what the right decision is. How many times have you been told to trust your gut feeling?
We’re not going against the notion that your intuition plays an important role in your decision making. However, we will change the idea that raw intuition can be the primary driver of good decisions.
In order to make good decisions, you need to have relevant information. This removes pure emotions from the process.