In this paper we tackle the most underrated entrepreneurial skill. Business decision making. The common misunderstanding of how business works comes from our culture.

In all of our most popular content, the hero somehow feels what the right decision is. How many times have you been told to trust your gut feeling?

We’re not going against the notion that your intuition plays an important role in your decision making. However, we will change the idea that raw intuition can be the primary driver of good decisions.

In order to make good decisions, you need to have relevant information. This removes pure emotions from the process.

Business decision making will determine your future

Decisions don’t guarantee an outcome. Making good decisions isn’t always enough to get ahead.

However, the fastest and most likely way to get ahead is by making good decisions. Every person serious about growing their business understands that making good decisions isn’t just about trying to make more money.

They understand that bad decisions are something they can’t afford. You can do all the right micro-actions for your company.

But, you have a limited number of times you can make a blunder. Too many bad decisions, or just one big one – and you’re out.

The value of business intelligence

The fact that we’ve published a paper about business decision making means that there is a process to it.

If you’ve read our content before, you might have noticed how much we stress the importance of business intelligence.

The ability to collect data. Analyze it. Visualize it. Then make decisions that move your business in the right direction.

This is an invaluable part of any business. Especially a retail business. Where it’s much harder to achieve an unfair advantage. Good decisions will help you with that.