All you hear about these days is the word technology. In many different contexts, but always as a must-have. You can hear how Amazon, Facebook or Netflix use technology to dominate the market.

This leads you to believe that technology is bad. That it’s the enemy of small business. It couldn’t be further from the truth.

The big corporations use technology, that’s correct. But does it help them more than it can help small businesses?

In this paper we’ll make the case that business technology offers small and retail businesses amazing opportunities to succeed. You couldn’t even imagine some of these opportunities less than a decade ago.

Technology
is here to stay

In business, it’s important to be pragmatic. You may not like technology (this paper will change that). But you need to understand that
technology isn’t going anywhere.

The massive leaps in business efficiency have made it difficult to go back to the old ways of doing business.

The real reason why technology is here to stay is because the customers demand the best customer experience.

And there’s no profitable way to offer it without
the use of cloud technology and software.

The impact of
customer experience

Customers always go where they get the best experience. Of course, the price is a major factor.

But you can even improve the price if you reduce your operating costs.

The customers can’t see your back-end operations, but they can see the results of your technology in practice.

They can notice lower waiting times, more dedicated staff which is no longer stressed because of menial tasks.

They can also notice the level of friction in their experience. Friction is bad. Technology helps you remove it.