All you hear about these days is the word technology. In many different contexts, but always as a must-have. You can hear how Amazon, Facebook or Netflix use technology to dominate the market.
This leads you to believe that technology is bad. That it’s the enemy of small business. It couldn’t be further from the truth.
The big corporations use technology, that’s correct. But does it help them more than it can help small businesses?
In this paper we’ll make the case that business technology offers small and retail businesses amazing opportunities to succeed. You couldn’t even imagine some of these opportunities less than a decade ago.