Many local business owners view technology as something optional. Something fancy, something for “other people to use”. There’s a fundamental misunderstanding of what technology is and what it can do. You’re probably not even aware of how much easier your day-to-day life and business operations can be with the proper use of technology.
That’s why we’re bringing you this hypothetical, but very realistic scenario of Brian’s local coffee shop. Situated right next to a Starbucks, most people would bet against Brian’s coffee shop. But, Brian had a crucial thing going for him. A must-have ally.. technology.