Goals are much more complicated than just wishes. Wishes are not defined and typically won’t come true. Setting goals means planning to make sure the goal has a reasonable chance of coming to fruition.

Therefore, setting business goals is a process. It requires insight into opportunities and a path to completing sub-tasks on the way to reach entire goals.

As the old saying goes: “if you fail to plan, you’re planning to fail”. This is true across many different industries.

We’ve particularly noticed that the most successful clients in the retail space, plan and execute. They don’t feel trapped inside the plan, because they are the ones who determine what the plan is.

Setting business goals
shouldn’t be by accident

The plan to set goals has to be purposeful. If you read our blog, you’ll quickly see that we’re big fans of reverse engineering.

Setting a goal and then reducing it into smaller chunks that are much more easily consumable. Setting S.M.A.R.T. goals is mandatory. However, there’s much more to the process of setting business goals that actually nurture the growth of your business.

We also talk about crafting a strategic roadmap for your business very often. This doesn’t just help you make better decisions because you know where you’re going. It also removes the anxiety created by constant thoughts about the specifics of your goals.