Goals are much more complicated than just wishes. Wishes are not defined and typically won’t come true. Setting goals means planning to make sure the goal has a reasonable chance of coming to fruition.
Therefore, setting business goals is a process. It requires insight into opportunities and a path to completing sub-tasks on the way to reach entire goals.
As the old saying goes: “if you fail to plan, you’re planning to fail”. This is true across many different industries.
We’ve particularly noticed that the most successful clients in the retail space, plan and execute. They don’t feel trapped inside the plan, because they are the ones who determine what the plan is.